Sublime Collector

Dominoes India

Here is a set of images for posterity. They were taken while on a warm and sunny afternoon on a Goa beach...as I was sipping my beer, the most amusing and absurd scenario played out right before my eyes. A pizza delivery guy, walking along the beach actually searching for the pizza's rightful owner...Now, let's consider  2 things:

1. Dominoes prides itself for its "under 30 minutes" delivery service, or the bill is free.
2. It's a HUGE beach! How in the world is this guy gonna find the so called delivery "address"?

Is dominoes setting itself up for failure (at least with their on-time delivery promise), or could this be a successful move? Well, I'd like to think they really ought to feature a promotional campaign with a similar message. If they deliver ANYWHERE, then they certainly should advertise so ;)

It made my day!